City Story

Discover The Story Of Alex In Our Latest Editorial


The Story

Our “City Story” follows Alex the protagonist of our MARAI story. With the backing of coffee shop jazz, the video begins with Alex going throughout his day, riding his bike and taking in the fresh air and the beautiful scenery, truly epitomising the ‘carpe diem’ lifestyle.

Starting the day with a fresh cup of ground coffee, Alex reads the latest copy of Bido Lito, catching up on the local thriving creative community, before taking a bike ride through one of Europe’s oldest Chinese communities. A quick change of outfit and Alex is ready for a browse of the stores before heading off to work, ready for anything his day has to throw at him whilst wearing MARAI.

The Collection

Throughout the City Story Alex’s outfits change, from technical nylon bomber jackets to technical contrast hoodies. MARAI provides Alex with the option of both formal and casual garments. By having both options, he can be prepared for everything whilst having the option to wear both and layer the pieces in perfect harmony.

Along with the jackets there are multiple options on show for our mercerised printed cotton T-shirts, which are accompanied with our plain technical pant along with our best-selling cargo pants. For more information on all of Alex’s looks throughout the City Story campaign, scroll down, and shop the collection below.

Technical, Transitional, Transeasonal. Live in MARAI.