When building your business, there are many things to consider. One of which being your carbon footprint. My personal belief is that we all have a responsibility to move into a more carbon neutral direction. For us it’s about timing, building our brand and platform was more of a priority and as we gain knowledge, we can then start to implement and send a stronger, more educated message. For other brands this could be the motivation to start and get their message out there from the get go. There is a lot of investors looking into businesses with this built into their strategy, and from a wholesale point of view, there are a lot of buying groups keen to bring more brands into the business using recycled fabrics, so if you haven’t considered this give it some time, because as your business grows you will have to have, at the very least, a foundation of understanding on the subject.

So let me explain briefly the many conversations and observations we have had around this. I want to be clear on this subject, I am no expert, my knowledge at this moment is limited, so when we are ready to implement this into our business there is a lot of research to be done, when we initially looked into recycled fabrics for example, you can get away with saying you are using recycled and only a percentage is, but you could argue that its a step in the right direction and in using these fabrics you are sending out a message. For me, I’m not convinced, I feel if you’re in, then you should fully commit. Speaking to our customers, the vast majority were not interested in anything other than the brand and the product, so our attention is just that. Give our customer the product/design they want and as we build our brand, our platform then introduces recycled fabric choices, brings in experts that can advise on reducing our carbon footprint and we start doing our part, wholeheartedly.

July 06, 2023 — Martin Webster

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